In high-competition industries such as technology and digital, skilled candidates are often inundated with job offers – meaning that they have a wide choice of potential employers to choose from, and their decision may hinge on an employer’s reputation in the market: their employer brand. This means a strong employer brand is essential to attract, engage, and retain the best people into your business, and should form a key part of your overall talent acquisition strategy.
We've put together a handy guide to help you navigate the tricky world of employer branding and feel confident promoting your brand to candidates.
Download our guide to employer branding for our tips on:
- Understanding the need for a strong employer brand
- Defining your Employee Value Proposition
- Showcasing and promoting your brand