Data Analyst x2 - Fully Remote

Data Analyst

• Must be eligible for SC Clearance, or ideally have active SC
• Fully remote working anywhere in the UK
• SEO - £25 to £27.54 per hour Inside IR35
• Contractor role - LTD or Umbrella for pay
• Take home after all deductions: £2800/£2900
• Duration: Until 31/03/22 initially

• Google Analytics and SQL experience is a must - Experience analysing a variety of digital data resources, such as Google Analytics, Google Search console & weblogs
• Strong Big Query and SQL experience is also required

You will establish reporting and monitoring mechanisms to measure and evaluate the performance of search engines and the impact of on-going search engine optimisation work.

You will be working with a variety of data sources & tools including Google BigQuery, Google Analytics UA & GA4, Google Search console, Google Data Studio, keyword & backlink data, Cloud Crawling data and weblogs

Key Responsibilities

• establish search engine optimisation reporting and monitoring, combining data from a variety of sources
• develop a measurement framework for search engine optimisation and create a roadmap of work to establish the measures
• produce regular reports and build dashboards, automating where appropriate, keeping stakeholders informed about search engine performance
• analyse search & analytics data to provide insight into users search behaviour
• conduct deep dive analysis into key topics
• evaluate & monitor the impact of improvements made to the site and their impact on SEO
• support business areas, content design teams & central evaluation team with ad hoc data requests relating to search engine performance

Essential

• Experience analysing a variety of digital data sources, such as Google Analytics, Google Search console & weblogs
• Experience analysing data using a variety of SEO tools such as AHrefs, SearchMetrics, DragonMetrics, OnCrawl, DeepCrawl etc
• Strong BigQuery / SQL experience
• Experience of analysing large numbers of keywords and monitoring changes in their performance
• Experience or strong interest in UK geography in relation to search
• Experience building dashboards and reports using tools such as Data Studio

Desirable

• Experience of using API connectors to pull data from different sources into other datastores, such as BigQuery
• Ability to produce high quality, accurate data and insights from large datasets using Google BigQuery (SQL) or similar
• Experience communicating analysis and insight to a wide audience including nontechnical stakeholders
• Experience setting up performance measurement frameworks
• Experience using Excel and Google Sheets, with knowledge of advance functions
• Data analysis & visualisation skills, such as R or Python