Our Client in the past has operated in a model where each market / country has created a site / app and ran it as they saw fit - it was traditional marketing driven and not much of eCommerce principles had gone into designing the customer experience. Our clients Digital Ventures was founded in late 2016 with the charter to design and develop a stellar digital experience for the customers, starting with UK as pilot market and expanding over time to scores of international markets so as to bring an excellent eCommerce platform to most markets.
Our client is not part of any one the market because there is recognized need of thinking digital. So it's a central team that is standalone all the way till one level below the CEO, and we are staffed with folks with deep expertise in eComm - from Amazon, Walmartlabs, Deliveroo, Just Eat, Red Badger, SnapFish etc.
Because the launch of DV was with a one market trial, the eComm platform was initially focused on speed to market and proving that the new design has value. Therefore a lot of capabilities weren't developed - capabilities that allow for faster scaling of markets on the platform as well as allowing business operations to do their needed work, to run the online business, easily. Because of the success of the initial launch, the demand for DV's platform is very striong across international markets and we need to expand faster than we have done til now. In a nut-shell, there are gnarly problems to solve as we have to develop an E2E eComm platform that simultaneously grows sales in existing markets and onboards new markets fast.
The teams are structured in pods, with dedicated product and dev members (UX and analytics are shared across couple of pods) and specific goals / KPIs for each pod. The work is done in a Kanban manner, the culture is very strong on lean delivery and we are very data and great customer experience (CX) focused folks here. The team's strong focus on data & CX has seen us grow UK's conversion by 30% and France's by 25%, along with growing avg order value (AOV) - so strong impact on sales growth. Product managers are expected to be strong in analytics, be able to pull data by themselves and use it to figure out product changes.
There isn't a fixed area-of-ownership for the incoming product manager - it'll depend upon his / her skills, interests and DV's needs at time of joining."