Web Development Manager

• Responsibilities:
• Develop and deliver the existing web strategy, setting out the overarching requirements, using audience insight, and planning to achieve our objectives as part of a wider communications programme.
• Develop and deliver the Primary School and Secondary Schools campaign websites;
• Work with the Senior Content Manager to develop and implement content strategies, driving key strands of the census campaign programme;
• Manage the census pages on our website in conjunction with the content team;
• Ensure all activity is monitored, evaluated and an objective program of continual improvement is in place;
• Work collaboratively with internal colleagues and external partners to deliver and activate multiple concurrent campaigns, and to ensure digital journeys are aligned with other communications and publishing activities;
• Deliver regular website performance updates and ensure colleagues in communications and the wider organisation can utilize this to inform future activity;
• Collaborate extensively with teams across Communications, Digital Service Teams, Publishing and the wider organisation to deliver the best outcomes possible;
• Be a subject matter expert to ensure all content utilizes industry best practice and trends, and emerging thinking;
• Protect and enhance our brand - ensuring activity adheres to brand tone of voice guidelines, target audience insights, is technically correct from a business perspective and conforms to relevant internal guidelines

Essential criteria:

A track record of developing and delivering websites

A track record of developing, planning and delivering digital marketing strategies;

Experience and understanding of using audience insight and digital user experience to define accessible content to a range of audiences

Experience in working in an agile environment;

Strong analytical skills and experience (e.g. Google Analytics, Adobe Suite and Excel) to build and generate reports in order to make data-driven decisions;

Experience of content creation and delivery, particularly video;

Demonstrable experience of working with teams across organisations to ensure communications outcomes are achieved, and integrated;

Well organised and ability to prioritise in a faced paced and changing environment with proven ability to project manage and achieve objectives;

Outstanding communication skills, both oral and written, with high levels of sensitivity and judgement and the ability to influence outcomes effectively through persuasive argument.

Desirable criteria:

Experience of managing and developing teams

Experience of using workflow and collaboration software, e.g. JIRA and Confluence

Understanding of PPC and display marketing, paid social media marketing and affiliate marketing; keeping abreast of SEO, PPC and SEM trends

Experience of working with government digital guidelines

Proficiency with digital analytics tools e.g., Google Analytics

Good working knowledge of data privacy (GDPR)

Qualification:

A Marketing/Communications degree, Chartered Institute of Marketing (CIM) or Institute of Direct Marketing (IDM) qualification

* A relevant recognised digital qualification or affiliation e.g., Google Squared.