CRM Manager

Job Description:

Overview

Our client, a historic name in the gambling industry, is undergoing a significant transformation. With a renewed focus on modernizing technology and rebuilding its CRM function, this is a unique opportunity to join a business on a growth journey.

The clients Head of CRM, appointed six months ago, is tasked with creating a robust internal CRM department. The CRM Manager role will be their first hire, serving as their right-hand person and playing a pivotal role in shaping the team and its strategy.

The Opportunity

This is a hands-on role for someone passionate about operational CRM and excited to influence meaningful change. Unlike larger, more polished gambling companies, this is a chance to get involved at every level of a company in transition, with direct impact and visibility. The brand's rich history and loyal customer base offer a unique foundation to build upon.

Key Responsibilities

• Lead day-to-day CRM operations, focusing on casino and gaming campaigns.
• Work with the retained CRM agency to implement strategy while building internal processes.
• Manage campaigns for online products and subscription/membership-based offerings.
• Adapt to a dynamic, fast-paced environment requiring creativity and problem-solving.
• Stay ahead of UKGC regulatory changes, including 2025 CRM opt-in requirements.

Ideal Candidate Profile

• Experience: At least two years as a CRM Manager in the UK gambling market or a similar regulated industry.
• Regulatory Knowledge: Familiarity with UKGC compliance and CRM-specific changes.
• Hands-On Mentality: Comfortable navigating a fast-evolving environment.

Bonus Skills: Experience with loyalty programs, though not essential.

Why Join?

• Be part of a historic brand with a loyal customer base as it reinvents itself.
• Shape the future of CRM in a flexible, hybrid environment (Onsite in Liverpool).
• Take on a role with direct influence and see the immediate impact of your contributions.

Ready to make your mark? Apply now!

45000.0/hr

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