• Case Studies
  • Office for National Statistics (ONS) – Census Project

Office for National Statistics (ONS) 2021 Census Project

  • Client
    Office for National Statistics
  • Industry
    Central Government
  • Projects
    Census 2021 Project

Fast talent for one of the UKs biggest projects

The ONS, responsible for conducting the census for England and Wales every ten years, approached Talent to fill crucial roles for the Census 2021 project. This nationwide survey provides vital data that shapes government policies and local services, making it imperative to find the right candidates.

Filling diverse roles ranging from Census Call Agents to Operational Strategy Managers required a tailored approach. Additionally, the ongoing COVID-19 pandemic necessitated adjustments to ensure a safe and secure data collection process.

  • Key hires
  • Call Agents
  • Incident Managers
  • Resolution Officers

Talent’s partnership with the ONS stands as a prime example of our commitment to excellence in talent acquisition.

By understanding the unique demands of the Census 2021 project, our team successfully sourced and placed exceptional candidates, contributing to the success of this essential national initiative.

We look forward to continuing our partnership with ONS on future projects and contributing to their impactful work in shaping the future of England and Wales.

  • Tailored advertisements

    We crafted compelling, easy-to-read advertisements showcasing the importance of Census 2021 and the significance of working with ONS.

  • Personalised engagement

    Our consultants meticulously reviewed candidates’ profiles, sending tailored emails and in-mails that emphasised their suitability for specific roles.

  • Social media campaigns

    Leveraging platforms like LinkedIn and Instagram, we shared articles and information related to the census, establishing ourselves as experts in the field and attracting potential candidates even when specific roles weren’t actively advertised.

  • Performance & quality management

    Effective communication, rapport building, and providing continuous support were our top priorities. We kept ONS updated with monthly performance reports and ensured a friendly, approachable demeanour in all interactions.

As the Census 2021 project progressed, Talent continued its support, aiming to meet the following milestones:

  • March 2021: Initiate mailing out paper letters and packs.
  • March – April 2021: Deploy Census Field force for outreach and assistance.
  • Spring/Summer 2021: Conduct consultations to develop the census outputs prospectus.
  • May-June 2021: Conduct a short survey to assess completeness and accuracy.
  • June 2021: Publish draft timetable of data outputs.
  • January 2022: Publish full details of the output timetable.
  • February 2022: Submit census outputs for regulatory compliance.March 2022: Release census-based Local Authority estimates.
  • March 2023: Release all census outputs for England and Wales.

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